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Q&A: How to Deliver High-Quality Leads to Your Buyers
There’s no doubt about it. Quality matters. This especially rings true when selling leads. In the lead distribution process, high-quality leads have a positive impact across the board — from fewer lead returns and increased revenue to strengthening buyer relationships and your credibility. Now, imagine the significant risks of selling subpar leads. This is a
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Reveal Powerful Conversion Insights with Advertiser Sub IDs
The best types of conversions are those that reveal the most data about the detailed actions surrounding a conversion event. Yet, collecting enough conversion information is a common issue performance marketers often come up against. This blindspot results in critical gaps in information required for identifying your affiliates’ impact on conversions and makes it difficult
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Data Privacy and Security – Are you Prepared? A Step-by-Step Guide
If your answer isn’t a resounding yes, it’s time to develop and implement a data privacy and security strategy guaranteed to be effective. A well-executed strategy will safeguard consumer data, avoid fines, preserve brand integrity, and ultimately give you a competitive edge. This is especially true given that 37 percent of consumers have ended
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How to Start an Affiliate Marketing Program: 5 Tried-and-True Tips
Beginning a new venture can be exciting, and slightly overwhelming at the same time. This definitely applies to launching an affiliate marketing program. And as affiliate marketing continuously proves to be resilient, the value of this performance-driven, cost-effective channel is especially relevant now when many are looking for strategies to increase revenue. So, what is
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Lead Distribution: The Next Big Revenue Growth Driver for Affiliate Networks
Affiliate marketing has taken exciting strides over the past decades, and affiliate networks have played an important role in the industry’s rise. In fact, today the vast majority of advertisers, an impressive 83 percent, partner with affiliate networks and rely on them to secure deals with publishers. There are numerous ways they continue to deliver
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