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Spotlight Q&A With James Boden, CAKE’s Commercial Director (EMEA, MENA, APAC)
In this spotlight Q&A we’re delighted to introduce James Boden, CAKE’s Commercial Director of EMEA, MENA, and APAC. James is a seasoned professional with more than 16 years of experience and has held various roles spanning marketing, sales, client services, and partnerships. His expertise covers multiple industries including ecommerce, technology, and performance marketing. James’ diverse
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12 Affiliate Portal Features That Deliver A Great Affiliate Experience
Affiliate relationships are essential to the success of an affiliate program. That’s why we empower you to customize the CAKE Affiliate Portal to meet the unique needs of both you and your partners. Once you have successfully onboarded a new affiliate, the CAKE Affiliate Portal provides the ultimate toolset to ensure they continue to have
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Stepping Up Your Promo Code Game: The Power of the Right Affiliate Marketing Technology
Promo codes are an essential component of a successful affiliate marketing strategy. They have the potential to boost profitability and average order values, as well as drive customer loyalty. Unfortunately, brands often fail to gain these benefits due to a lack of control of, and visibility into, their promo code usage and performance. This is
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Introducing CAKE Pay – A Better Way to Pay Partners
We’re thrilled to offer a new, fully integrated and automated payment solution that lets you pay partners more efficiently and flexibly. With CAKE Pay, you can simplify and streamline partner payments while managing an affiliate marketing program on a single platform. In the interdependent world of performance marketing, partnerships are integral to performance marketers success.
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2022 – A Year in Review
Looking back on 2022, we are both overwhelmed with gratitude for our customers, and inspired by their creativity and motivation that drives their continued success. In a year marked by rising digital ad prices, inflation, and increased competition, our customers continued to make significant strides in both growth and profitability. Collectively, CAKE customers launched more
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Ecommerce Affiliate Software Checklist – How to Select the Best Solution for the Job
Finding the right software to manage an ecommerce affiliate program in-house that matches both budget requirements and business needs is an essential priority for brands. To reduce the workload and ensure brands have the insight to make the best software decision for their business, we’ve put together a helpful checklist. This can be leveraged to
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The Dynamic Offer Pixel, Part Two – A Key to Simplifying Postback URL Management
Curious about how you can cut your pixel management time in half? The Dynamic Offer Pixel equips customers with the quintessential solution. Networks can leverage the Dynamic Offer Pixel in conjunction with the event name parameter to provide a single set of pixel instructions to all advertisers across their network. In this latest edition of
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Product Update – New CAKE Features to Know
We’ve been busy developing features that enhance affiliate relationships and save customers valuable time, while also building a powerful ecommerce integration that drives growth. Join us as we highlight all of the exciting features that landed in CAKE this quarter. Simplify the affiliate experience: Custom campaign names visible in the affiliate portal Create custom campaign
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